We help founders build brands that feel real, and intentional. Whether you're starting fresh or refining what you already have, we make sure your brand truly reflects your vision and connects with the right people. To make sure this comes to life, our focus as a studio is on Brand strategy, Brand naming, and Brand Identity.
Brand Strategy
A strong brand starts with a clear foundation. Through in-depth conversations and research, we uncover:
Brand’s core – What you stand for, your values, and your purpose.
Brand’s audience– Who you’re speaking to and what matters to them.
Brand positioning – What makes you different and how you fit into (or stand out from) your industry.
Brand’s Voice & Messaging – How your brand should sound, what it should say, and how to communicate with clarity and confidence.
Brand Experience – How people interact with your brand across different touchpoints, ensuring consistency and impact.
This strategy becomes the backbone of your brand—guiding not just the design, but how you communicate and grow.
Brand Naming
Naming isn’t just about picking words—it’s about creating an identity that sticks, aligns with your brand strategy, and grows with you.
Generating Name Ideas – We explore a range of directions—descriptive, abstract, playful, sophisticated—based on what fits your brand best. We refine these ideas to find names that are distinctive, memorable, and relevant.
Testing & Validation – A name needs to work in the real world. We test for pronunciation, cultural relevance, and overall fit. If needed, we explore domain name availability and social media handles.
Trademark Screening – Before you fall in love with a name, we conduct an initial trademark check to help you avoid legal conflicts. If necessary, we refine the options based on availability.
Naming isn’t just about picking words—it’s about creating an identity that sticks, aligns with your brand strategy, and grows with you.
Brand Identity
A strong brand identity is more than just a logo; it’s a complete system that makes your brand instantly recognizable and consistent across all touchpoints. This includes:
Logo Design – A unique mark that represents your brand’s personality and purpose.
Color & Typography – A carefully selected color palette and type system that evoke the right emotions and create consistency.
Imagery & Design Elements – Custom graphic elements, photography styles, and other visual assets that bring your brand’s personality to life.
Visual Language – This is the full system of design elements that give your brand its unique style. It includes graphic elements, textures, photography styles, patterns, and layout principles that work together to create a cohesive brand presence. Think of it as your brand’s personal style—it ensures everything from your website to your packaging looks and feels connected, making your brand instantly recognizable.
Brand Guidelines – A practical guide that outlines how to use your brand’s visual and verbal identity. It includes instructions on logo usage, colors, typography, tone of voice, and other key elements—ensuring your brand looks and feels consistent no matter who’s working with it.
A strong visual identity isn’t just about aesthetics—it’s about creating recognition, trust, and a lasting impression.